Contest:

Talks about Peretti’s background in Contagious Media and Memes (Blackpeopleloveus.com and Therejectionline.com)

Secret Sauce; Have some humor, and perhaps an element of unreality (realistic but farfetched) with a dash of the provocative or controversial.

Talked about why sites failed

Examples:

60 second story- interactive but flat (not very funny or controversial)

Farting Saucers and Felon Check- Funny but lacked interactivity and provocation