There were five major points the article made; which outlined the important things to remember when trying to make Viral Music video. These key points were:
- Make it as accessible as possible; Post it where the a majority of people will see it, for example Youtube basically controls the market for internet videos so post it there.
- Get Influencer Endorsement; While it is possible for a video to go viral on its own, you should look into getting it into public view through specific bloggers and news sites that may be interested in the context of the video.
- Have a strong Creative Idea;
- Offer Your Track as an Accompaniment to Someone Else’s Viral Video;
Partnering videos means your video will be seen/mentioned/posted more often than if it was just one video by itself.
This article’s techniques aren’t valuable to my meme because I am building a clothing brand and while a video would be a fun project to do I don’t think it would be very useful for getting my brand to the public. Possibly one day I could create a commercial to showcase my products but as of now that doesn’t seem like a good use of my time.