Through the use of Facebook Insights on our page we are able to track what posts are most popular and therefore where to take our future designs. Some shirts are much more popular than others and people are more likely to talk about or share these designs than the less popular ones.
Monthly Archives: October 2012
Launch Preparation
In preparation of the launch, I have lots of merchandise designs ready. They can showcased on the website for viewing and eventual purchase by the public. Also we (My partner and I) have ideas for contests and other social media events, the prises would be things like free tanks and shirts to the winner(s).
The Bad
My patient zero gives the shirts to the football team. They wear them out one night and get into a huge fight at a bar. By wearing the shirts, the brand gets a bad reputation on campus because all the football players who cause trouble are wearing them. The brand because defined by the actions of those football players.
The Ugly
My patient zero Matt Pellerin gives the shirts to the football team, no one likes the shirt. No one wears it and it ends up being a waste of money and the brand doesn’t grow at all. No one on campus knows about it and the whole endeavor is a waste of time and money.
The Good
With my patient zero Matt Pellerin the best case scenario is Loose Krew takes off here on campus. The football guys all really like the design and wear the shirts often. Through them wearing the shirts, everyone on campus begins to recognize the Loose Krew as a brand and begins buying other merchandise. The brand grows and kids from other schools start buying merchandise and eventually the brand becomes a household name and everyone knows about it.
Meme Cycle Rough Draft 3
